About Us
Rooted in Family
Barefoot Baby was built from a simple idea: create clothing and goods that feel like childhood should — comfortable, playful, and inspired by the world around us.
We’re a mom-founded, family-run brand based in North Carolina, and everything we create is designed with real families in mind.
How It Started
Barefoot Baby began as a small dream in 2020 and quickly grew into something bigger — thanks to the love and support of our community.
What started as a few designs for our oldest daughter, turned into a full collection of apparel, books, and everyday favorites that celebrate the things kids love most: the outdoors, animals, adventure, and imagination.
What We Believe
We believe childhood should be:
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Messy
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Joyful
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Comfortable
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Full of wonder
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Spent outside whenever possible
That belief shows up in every collection we release — from farm life and beach days to hiking trails and seasonal traditions.
Made for Real Life
We know kids don’t sit still — and they shouldn’t have to.
Our pieces are made to be lived in: soft, wearable, and easy to mix into everyday life. Whether you’re heading to the playground, the lake, the farmer’s market, or just enjoying a slow morning at home, we want Barefoot Baby to feel like the easy choice.
Meet the Team
Barefoot Baby is built by real people who love creating for families like yours. Meet the team that makes it all happen.
→ [Learn About our Team Members]
More Than a Brand
Barefoot Baby is also connected to something close to our hearts: the Barefoot Baby Foundation.
A portion of our sales helps support the foundation’s mission and growth, allowing us to give back in meaningful ways and create experiences that bring families together.
If you’d like to learn more about what the foundation supports, you can explore more here:
→ [Learn about the Barefoot Baby Foundation]
Thank You for Being Here
Every order supports a real family — ours — and helps us keep creating products that feel personal, intentional, and joyful.
Whether you’ve been here since the beginning or you’re just finding us for the first time, we’re so glad you’re here.